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Spain Savvy is about giving travelers the chance not just to visit Spain, but to delve into its culture and walk away with a deep understanding of the country and its people.  We go beyond the usual cliches and offer unique experiences and personal recommendations to make your trip truly unforgettable.  Forget about logistics – we will take care of all the details so you can focus on taking in the sights and sounds and connecting with the special people who will make everything come alive.

It can be overwhelming to plan an itinerary to a country you’ve never visited.  We will do all the legwork to craft a complete, customized itinerary based on your trip length, budget, interests, needs and wishes.

We specialize in Spain but can also provide authentic, memorable experiences and travel planning assistance in Portugal, Morocco and other European countries.

Each client who contacts us is provided with a truly unique, one-of-a-kind, personalized product.

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Behind Spain Savvy is a team of true professionals you will meet along your journey.  From the driver who meets you at the airport to your private guide; from the waiter at the restaurant we recommend to the reception staff at your hotel, we pride ourselves on teamwork to make sure you have the most pleasurable experience.  At the helm of our operations is Managing Director Sarah Gemba – an American-born resident in Spain for 15 years and a seasoned travel adviser.  She will be your main point of contact from the moment you decide to travel to Spain until the moment you are back home unpacking your souvenirs. On our blog, you can read more about some of our most prized Spain Savvy partners.

At just 10 years old Sarah boarded a plane from hometown Boston for Guadalajara, Mexico to visit a school friend and began a lifelong love affair with the Spanish language, the Hispanic culture and all things travel.

Through her alma mater Connecticut College, Sarah was able to spend two semesters studying abroad in Spain with the idea of perfecting her Spanish and learning flamenco.

Little did she know, she was slowly becoming enchanted by the city of Seville and would ultimately move here permanently in 2004, embarking on a career in cultural travel.  Since then, she has been sharing her personal discoveries with travelers of all ages and backgrounds.  Sarah worked for over a decade for a boutique study abroad company leading the travel department, in between stints at local travel agencies.  She counts among her previous and current clients many prestigious educational institutions such as Road Scholar, Union College, Princeton University, the Culinary Institute of America, as well as countless families and other private groups who have entrusted her with their travels.

Today, she brings to Spain Savvy her strong work ethic, high attention to detail, a true passion for travel planning, and the ambitious vision to make Spain THE premier destination for discerning travelers.

Sarah spends her free time enjoying nature and traveling with her Spanish husband and three children. She is an amateur foodie and loves to keep up with the restaurant scene in Seville, as well as cooking traditional meals at home.

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How We Work


Spain Savvy aims to provide its clients with a pleasurable and well-organized travel experience from start to finish, guided by transparency and simplicity.  We are always just a message or phone call away and we want you to feel comfortable about contacting us for whatever reason, from the get-go and until after you are back home.  You will soon realize that you are dealing with a true professional who is also your friend.

We are professionals with many years of experience offering cultural experiences in this area of the world and are confident we can put together the perfect adventure for travelers from all backgrounds and walks of life.  We are specialists in communications and interpersonal relations and will go above and beyond to make sure you have everything you need for your trip to go as smoothly as possible.  Setting expectations and exceeding them is the hallmark of the passion behind the project.

Below is a visual guide to our typical travel planning process.  Just ask us if you have any questions!

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These are just some of the very special destinations available in Spain, Portugal and Morocco.  There are endless combinations and possibilities – let Spain Savvy help you figure out which ones are the right fit.  Contact us today to get to work on your very own custom itinerary.



Spain Savvy is a full-service travel agency offering trip itinerary design and logistical planning for every minute of your trip.  We provide the following services, which you can pick and choose from for your overall package.  We do not offer packaged vacations, each client is treated individually and every product is unique.

Spain Savvy works with clients to curate a travel itinerary based on their needs and wishes and including all the desired destinations, including our personal recommendations for off-the-beaten-path spots.  We are experts at making your dream trip a reality!

For a sneak peek at a one-of-a-kind custom itinerary we recently prepared for a client – click below!  Remember, each of our products is unique and priced according to the items you wish to include.

Spain Savvy Custom Itinerary – Best of Andalucia


Spain Savvy can recommend the best flight routes, and if you wish, we can book your international airfare.  We would just need your passport picture page and the information for any airline loyalty programs you belong to.  Let us take the hassle out of booking your long-haul flights!  We’ll even manage your boarding passes, seat selection and special meals if needed.


Spain Savvy will handle your transportation needs from the moment you step off the plane until the moment you check-out of your lodging on the last day of your trip.  We work with reputable transfer companies and can provide vehicles for a variety of needs and for any number of travelers.  We can also handle your train and bus tickets if included as part of your itinerary.  Let us figure out how you’ll get from point A to point B.

We also provide customized Google maps for all of our clients based on their specific itineraries.


Spain Savvy prides itself on offering only the best accommodations in all of Spain.  You tell us your price point and ideal lodging situation and we will be sure to make a perfect match.  We will even work with you to help you choose your Airbnb accommodations and act as a go-between between you and the local property-owner to work out logistics.  On our blog we showcase just some of the special properties we work with all over Spain, Portugal and Morocco.


We will fill in all the holes in your itinerary and give form to your trip by suggesting activities based on your interests and physical level.  Your days will be busy and full, but will still include plenty of time to sit back and relax to take it all in and enjoy yourself.

If you decide to include guided visits as part of your trip, you are in for a real treat.  We work with some of the best guides – knowledgeable and warm people who share the Spain Savvy passion about showing visitors the real Spain.

We also include our exclusive Dining Guides for each destination on your itinerary.

For our travelers who wish to incorporate a language acquisition element in their trip, Spain Savvy is pleased to partner with LaCasa Sevilla, specialists in custom Spanish classes.  LaCasa offers Spanish language learning outside of the traditional classroom space with a private, expert and native Spanish teacher. With the flexibility of LaCasa, you can learn Spanish in real-time communicative situations –  while ordering a coffee at a local café, over tapas at an authentic bar or market, or while shopping in the city. LaCasa Sevilla offers Spain Savvy clients the unique opportunity to learn both the Spanish language and culture in a totally immersive environment. Sevilla will become more than just your vacation destination, it will also be your classroom.  Should you choose to include a language element during your trip, Spain Savvy and LaCasa will collaborate to custom-design an educational program just for you!


-Our administrative fees

Our fees are usually rolled in to each service we book for you, unless you are just booking itinerary design in which case we will propose a price dependent on the number of days of your trip

-Personalized assistance and coordination from bilingual/bicultural on-site staff including professional pre-and post-program coordination

-Personal recommendations and arrangements for special meals and activities throughout your trip including restaurant reservations if needed

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Learn some of Spain’s best-kept secrets and travel tips – we want our blog to help you make the most of your trip to Spain.  We’ll be sharing information on some of our most popular destinations in our “Destination Spotlights”, delving into the festivals and other customs of this country in our “Culture Corner” section, and showcasing some of our very special collaborators in our “Spain Savvy Partners” posts.  Please participate by leaving comments and sharing our posts on social media!

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Client Testimonials


“I would soon be a foreigner in Spain than in most countries.  How easy it is to make friends in Spain!” – George Orwell
We are proud to share some of our client stories in this section, where you will learn how people have benefited from the services of Spain Savvy. Our goal?  To make YOU our next client success story.  Reach out to us today to make it happen!



We are happy to set up a phone call, Skype chat, iMessage or whatever method of communication works best for you to get started on your trip planning. We are certain you will be more than pleased with our swift response systems and effective correspondence methods.